Well done!

You have now completed the first Session of Unit 1!

By working through this Session, you have learned all about...

  • The characteristics, skills and motivations of an entrepreneur
  • Financial and non-financial aims and objectives that a business might have
  • Different legal structures of a business
  • The features of different organisational structures
  • How and why a business may restructure its organisation
  • Internal and external stakeholders of a business
  • The advantages of stakeholder engagement

In the next Session, you will learn all about the marketing mix. Before you move on, let’s test your learning so far with a quick quiz.

Quiz

Use your mouse to drag and drop the correct words into the sentences below.

  • Diversification
  • Flat
  • Community
  • Inventive
  • Financial
  • Tall
  • Motivate
  • Creatively
  • Stakeholder
  • Profitability
  • Entrepreneurs are often very people. They are able to recognise that consumers need a particular product or service and they can think about how to deliver this product or service.
  • Entrepreneurs will have different factors that them to succeed. For example, some will have motivation, while others may be in business for personal/social reasons.
  • A business may have financial and/or non-financial aims and objectives. Financial aims and objectives include and break even. Non-financial aims and objectives include expansion, and customer satisfaction.
  • If an organisation has a structure, it will have many levels (or layers) of hierarchy. An organisation with a structure will have fewer levels (or layers) of hierarchy.
  • A is anyone who has an interest in a particular business. This can be an individual person or a group of people. Examples include customers, suppliers, shareholders and members of the local .